That fell 27 percent behind opening-weekend ticket sales for “The Woman in Black” in 2012. Disney hid the musical elements of “Into the Woods” early in its campaign, and Universal quietly rallied a faith-based audienceīehind “Unbroken.” For the weekend, the only new movie in wide release, “The Woman in Black 2: Angel of Death” (Relativity) took in an estimated $15.1 million, a sturdy total albeit one How did these two films break through? One answer involves meticulous marketing. A mid-budget adult drama with no on-screen stars that left many critics cold, “Unbroken” (Universal) had weekend ticket sales of $18.4 million, for an unexpectedly stratospheric two-week Release is a prime example of a type of film that supposedly can no longer succeed in theaters.Ī mid-budget musical with squishy critical support, “Into The Woods” (Disney) took in about $19.1 million over the weekend, for a stellar two-week total of $91.2 million, according to Rentrak, which compilesīox office data. ![]() As expected, “The Hobbit: The Battle of the Five Armies” (Warner Bros.) continued to lead the North American box office, taking in an estimated $21.9 million, for a three-week total of $220.8 million.īut the two films hot on its tail – Rob Marshall’s “Into the Woods” and Angelina Jolie’s “Unbroken” – were the reason Hollywood started the year smiling: Each
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